The 'Startup Innovation Challenge' is being launched by Airtel and Invest India.
Bharti Airtel announced the 'Airtel India Startup Innovation Challenge' on Thursday. The initiative would allow early-stage technology businesses to demonstrate distinctive ideas. The top ten winners will receive cash prizes, access to a initiative and scale-up their solution. Startups participating in this Program will be invited to hyper-scale their business with Birtel.
Lalita Singh 
The 'Startup Innovation Challenge' is being launched by Airtel and Invest India.
In collaboration with Invest India, Bharti Airtel announced the 'Airtel India Startup Innovation Challenge' on Thursday, which would allow early-stage technology businesses to demonstrate distinctive ideas.
Early stage technology companies are asked to exhibit differentiated solutions in the following categories as part of the 'Startup Innovation Challenge' –
5G - New B2C and B2B use cases and apps that take advantage of 5G's high speed and low latency.
IoT - Developing cutting-edge IoT solutions to help businesses accelerate their digital transformation.
Cloud Communication - Using AI and machine learning to develop B2C and B2B products that boost client engagement and satisfaction.
Create novel and original ad forms – both digital and non-digital – that make commercials or brand promotions an enriching experience for the end customer.
Digital Entertainment - Developing a platform or providing new solutions in music, video, or gaming to help India's content provider economy develop.
The top ten winners will receive cash prizes, access to Airtel's Innovation Lab, and the ability to scale up their use cases and even co-innovate with Airtel's engineering teams by leveraging Airtel's advanced technology infrastructure. A select few of the ten startups will be invited to join the Airtel Startup Accelerator Program and hyper-scale their business with Airtel. Startups participating in this Program gain access to Airtel's core platform strengths in data, distribution, network, and payments. Furthermore, startups gain access to Airtel's global partner ecosystem as well as executive-level advice from Airtel.
In a statement, Bharti Airtel's Chief Product Officer, Adarsh Nair, stated, "India's startup ecosystem is now a worldwide acclaimed tale, and our young technology businesses are doing some great work in inventing solutions that tackle complex issues."
"Airtel is happy to be partnering with the Indian government to help early-stage enterprises manage their growth paths and scale up rapidly and sustainably," Nair added.
