Twitter acquires the news reader service Scroll
On 5 May 2021,Twitter said that it had acquired Scroll which is a service that is based on the subscription that provides news articles with removed advertisements. They added saying that the company had built a new way that led the subscribers to read the articles without the ads, pop-ups or any other disturbances that a user face on the digital platforms. The company will clean up the reading experience of their users by providing their subscribers with what they require.
On 5 May 2021,Twitter said that it had acquired Scroll which is a service that is based on the subscription that provides news articles with removed advertisements.
They added saying that the company had built a new way that led the subscribers to read the articles without the ads, pop-ups or any other disturbances that a user face on the digital platforms. The company will clean up the reading experience of their users by providing their subscribers with what they require.
In the year 2020, the microblogging platform had confirmed that it was working towards exploring an idea to create a paid service on the basis of a subscription model which would include a lot of new features and services. The company expects to develop it in a way where the users will be willing for subscribing to it as per reports.
The company is also working towards developing a feature for its Publishers and content creators called Super Follows. Earlier this year, Twitter had mentioned about this feature during its Analyst Day Event.
The feature is planned to work as an account subscription where the subscribers will get access to various services offered by the content creators and publishers on the social media major’s platform.
These include paid newsletters, audio conversations, special access to direct messages, exclusive tweets, etc. At the beginning of 2021, Twitter had acquired Revue which is a platform that offers users such as writers and content publishers to publish the editorial newsletters.
Twitter said that Scroll will temporarily stop new sign-ups because of the latest acquisition. Twitter added that they will work towards including the company’s services into their subscription plans and will look forward to growing the number of publishers of Scroll’s platform.
The social media major said that they will continue to support the community that already exists on Scroll such as the publishers, content creators and the customers and it added that the new Publishers who are interested to join the Scroll’s community can sign up on their website for the latest updates.