Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth in Three Ways
Ecommerce is still on the rise. Here are three things that entrepreneurs must do to be successful with it.
Lalita Singh 
Workers were sent home, schools were closed, and shopping became a high-risk activity when the pandemic erupted. Retailers rushed to stay afloat by devising new ways to sell their items, including everyday essentials, to homebound customers. Our favorite stores and services increased their online presence, new platforms were developed to simplify sales, and Amazon was there for everything else. Everyone adjusted, and we learned how much time and work we could save by purchasing online. Even as stores reopen, e-commerce is unlikely to slow down anytime soon, but in order to take advantage of the uptick, company owners must improve their online game in these three areas.
- Make an effort to stand out.
Nothing is likely to stop e-commerce from expanding momentum, thanks to its simplicity and enhanced user experience. India became the eighth-largest e-commerce market in 2020, following France but ahead of Canada, with a turnover of $50 billion. NASSCOM estimates that India's e-commerce business will reach US$ 111 billion by 2024 and US$ 200 billion by 2026, despite COVID-19 hurdles and disruptions. That disparity was much more pronounced in the grocery store. According to reports, 25.3 percent of Indian households shop for groceries online, a figure that is anticipated to rise in the coming years.
Online shopping is projected to continue to spread across all retail categories as more variety and luxury alternatives are discovered in the palm of your hand and delivered right to your home.
With the rise of e-commerce will come an increase in the number of merchants, sales channels, and, most importantly, technologies to assist SMEs (small and medium enterprises) compete with industry giants. Prior to the pandemic, trend studies indicated that decreasing prices were leading established organizations and large firms to embrace e-commerce and that online marketing technologies had been quickly advancing commercial capacity for the previous decade. Today's e-commerce sellers must work even harder to distinguish themselves as a platform among many, as well as to be the one that buyers choose over industry leaders. SMEs can still compete by focusing on high-quality products and services, but not if e-commerce management consumes too much of their limited resources. With more possibilities than ever before, any SaaS (software as a service) solution that SMEs can use to make the process easier will be crucial.
- Put sustainability and benefits first.
To succeed in e-commerce, figure out what customers want and deliver it to them in the best way possible. Because businesses receive faster access to developing consumer wants, influencer marketing has become one of the fastest-growing internet tools for customer acquisition. One in every five buyers said they learned more about a product from an influencer's unpacking video, and businesses have been focusing on creating unique out-of-the-box experiences ever since. Sellers can no longer get away with packaging full of cheap plastics or Styrofoam shells because 70% of customers want to prioritize sustainability in their purchases. Instead, focus on easy assembly, little waste, and damage control to deliver the memorable out-of-box experience that customers desire.
Fast, free shipping is another high-stakes requirement for clients these days. Free delivery has brought in significantly more customers for over 60% of online merchants. SMEs can incorporate shipping into their online services and consider giving promotions that include free shipping when customers add things to their cart.
Too many freebies can affect your bottom line, so limit yourself to one per three freebies. Consider how long these investments will keep your revenue coming in with less effort, and you'll see how reasonable they are.
- Go where the fish are
With so many potential customers all around the world, e-commerce success necessitates tapping into the largest markets – in this case, social media. According to reports from October 2021, about 4.5 billion people throughout the world spend roughly 15% of their waking life on social media platforms. Because Consumers are more inclined to buy something on Facebook, social media marketing is leading the way in new features, such as Lego's Facebook chatbot for gift selection. Twitter is apparently "beginning to explore ways to better assist commerce" by allowing users to "buy now" through a tweet. Even TikTok is diversifying its offerings, from shopping tools that convert user profiles into mini-storefronts to apps that allow its vendors to manage their businesses from their phones.
SMEs may ride popular e-commerce waves even without the massive resources of large enterprises thanks to an expanding portfolio of SaaS offerings that expedite the process for both them and their customers. Experts expect that over the next seven years, customers would increase their use of the "buy now, pay later" option by 22%, resulting in the expansion of pay-later purchasing.
SaaS enterprises can only succeed by assisting SMEs, which means attracting and retaining more paying clients. Do your study and make the best selection for your needs because I guarantee there is a solution for enhancing your e-commerce business out there that will prove to be worthwhile time and time again.
Beyond buying and selling online, e-commerce today provides a wide range of alternatives. It currently includes a variety of tools and platforms for optimizing customer access through a single control panel and, as a result, improving their user experience. Expect e-commerce to continue to thrive as we emerge from the lockdown and stores return for business. Rather, the industry's next great thing will be combining the advantages of internet purchasing with the capabilities of in-store shopping to improve both.
