Itsy Bitsy Pvt Ltd: Empowering Rural Women through Art and Craft Supplies

Introduction:

In 2007, Itsy Bitsy Pvt Ltd emerged as a promising art and craft supply startup based in Bengaluru. With a commitment to offering high-quality, environmentally friendly products, this company has also taken up the noble cause of empowering rural women. Itsy Bitsy was founded by Harish Closepet and Rashmi Closepet, a couple with a vision to create sustainable employment opportunities in India.

From Sydney to India:

Harish Closepet, previously a confectionery buyer for a prominent discount retail chain in Sydney, Australia, frequently traveled to villages across Karnataka, Uttar Pradesh, Rajasthan, and Madhya Pradesh. These visits opened his eyes to the widespread poverty and unemployment plaguing these regions. Harish couldn't ignore the incredible talent he discovered within these communities.

Driven by the desire to make a difference, Harish and Rashmi, both working in the wholesale industry, aspired to establish a business in India that would uplift rural women through sustainable employment. In 2004, they took a bold step by selling their house in Sydney and relocating to India with their two young daughters.

Venturing into the Craft Industry:

Considering their limited resources and the remarkable skills they had encountered, Harish and Rashmi decided to tap into the growing demand for handmade paper flowers in Western markets. Scrapbooking had gained immense popularity, presenting an opportunity to export these products. In 2007, they inaugurated their first craft store, specializing in scrapbooking products, in Banashankari, Bengaluru. Thus, Itsy Bitsy was born.

Expansion and Impact:

Itsy Bitsy has since grown into the largest craft store chain in India, currently operating 36 stores across the country. Their product range caters to various crafts, including scrapbooking, card-making, soap-making, resin art, macramé, quilling, and more. To support their operations, the company runs four factories in Karnataka, employing 1,000 women directly and providing indirect employment to 2,000 more.

Global Presence and Achievements:

The impact of Itsy Bitsy extends beyond India, with exports to over 30 countries, including the United States, United Kingdom, South Africa, Australia, and Europe. The startup's dedication to quality and empowerment has garnered attention, with an expected turnover of Rs 100 Cr in the upcoming financial year, as reported by The Better India.

Future Goals:

Harish and Rashmi's ambitions remain steadfast as they envision establishing 500 additional stores in the future. By doing so, they aim to empower even more rural women across India, providing them with sustainable livelihoods and opportunities for growth.

Conclusion:

Itsy Bitsy Pvt Ltd stands as a shining example of a socially conscious startup, combining high-quality craft supplies with a mission to empower rural women. The journey of Harish and Rashmi Closepet from Australia to India has resulted in the creation of a successful business that has transformed the lives of many. As Itsy Bitsy continues to expand its reach and impact, it brings hope and prosperity to communities while nurturing creativity and artistic expression.