Freshworks introduces a fully integrated product suite for entrepreneurs
Freshstack is a new CRM package for startups. It lets them manage their customer support, sales, and marketing operations in one place. The aim is to give teams a single dashboard with all of their marketing and sales data, as well as AI-assisted insights.
Freshworks, a business software company, announced on November 11 the release of Freshstack, a new unified customer relationship management (CRM) package for startups that lets them manage their customer support, sales, and marketing operations.
Freshmarketer, Freshsales, and Freshdesk are all part of the offering, but this is the first time they've been packaged together for startups.
This program is an initiative of the company's startup scheme, which will provide startups with credits on its products as well as access to a global network of over 200 venture capitalists, accelerators, incubators, and startup communities in over 87 countries. The goal is to give teams a single dashboard with all of their marketing and sales data, as well as AI-assisted insights to help them make better decisions, which should contribute to a greater customer experience — and more sales.
The service includes Slack and Teams integrations, built-in telephony with call recording to reach out to prospects, and more. It also offers predictive lead scoring and qualification based on a variety of signals that users can customise to their needs. Many of these functions were also available in Freshsales.
Freshworks announced at the time of the program's launch that it would provide $3,000 in Freshstack credits as part of the deal. These credits are only available on the Freshsales Suite and Freshdesk Omnichannel Pro plans, and will cover all of the plan's features, according to the company.
"Why should you use CRM systems from the past, and why do you need sales, marketing, and support silos if you're building the future?" Freshworks co-founder and CEO Girish Mathrubootham stated. "We're bringing in Freshstack, a fully integrated CRM suite that allows startups to engage with customers throughout their entire lifecycle."
Freshstack was inspired by Mathrubootham's own experience building Freshworks, where at one point the company was spending $250,000 and employing six developers just to maintain the various enterprise CRM tools it used for marketing and sales.
He added that having data visibility across marketing, sales, and customer service would benefit startups by allowing them to better derive insights and serve their customers.