Udhyogini
Udhyogini – A Wednesday with Women" is a transformative initiative led by the Women Entrepreneurship Development Cell (WEDC) at the Jabalpur Smart City Incubation Centre.
Megha Upadhyay 
This program is committed to empowering women, including undergraduates, graduates, homemakers, and diploma holders women by equipping them essential entrepreneurial skills and knowledge. The central goal of Udhyogini is to prepare women to become business-ready and thrive in successful enterprises.
The training program offered by Udhyogini encompasses a wide array of vital topics to equip aspiring entrepreneurs with essential skills and knowledge. Here are the key training features:
- Website Development: Participants receive practical guidance on swiftly creating websites, with specialized instruction provided by Nitin Jain. This skill is crucial for establishing a strong online presence and reaching a broader audience.
- E-commerce on Shopify: The program delves into the intricacies of constructing e-commerce websites using the Shopify platform. Shopify is renowned for its user-friendly interface and is a preferred choice for many online businesses.
- Digital Marketing: Understanding the significance of keywords in digital marketing is emphasized. Participants gain insights into effective digital marketing strategies, enabling them to promote their businesses effectively in the digital realm.
- Social Media Advertising: Participants are equipped with the skills to set up and manage successful Facebook and Instagram ad campaigns. This knowledge is invaluable for leveraging social media platforms to reach and engage with potential customers.
- Shopify Functionality: The training provides participants with a deep understanding of how Shopify functions as an e-commerce platform. This knowledge helps them harness the full potential of Shopify for their businesses.
- Intellectual Property Rights (IPR): Participants are educated on the importance of intellectual property rights (IPR) and why safeguarding intellectual property assets is critical for business longevity and protection against infringement.
- Team Management Skills: Building effective team management skills is essential for running a thriving enterprise. This aspect of the training equips participants with leadership and organizational abilities, enabling them to lead and manage their teams effectively.
Conclusion: By covering these comprehensive training topics, Udhyogini ensures that participants are well-prepared to navigate the complexities of entrepreneurship. This diverse skill set empowers aspiring women entrepreneurs to not only start but also successfully manage their businesses in a competitive and dynamic business environment.
