Give your thoughts a voice by learning why Apna Writer prefers human-written, high-quality content to AI tools.

Sravani Sundeep the co-founder of Apna writer described the growth trajectory of her content writing company, Apna Writer, which provides assistance to both individuals and companies with their content requirements. No matter the organization's size or nature, people rely on Apna Writer to produce high-caliber content. A one-stop shop for all content needs is provided by Apna Writer.

Understand the Business

Apna Writer is based in Thiruvananthapuram, Kerala.  Apna Writer is a content writing service that is "customer-focused." The team of experts is dedicated to providing its clients with well-researched, knowledge-driven, distinctive, and engaging content.

The company has more than 5 years of market experience, which has exposed it to and given it a variety of experiences. We at Apna Writer turn brand ideas into content, she continued, expanding the reach of the brand in the marketplace and ultimately leading to their expansion.

Apna Writer caters to all of its clients' needs, offering copywriting, technical writing, product descriptions, press releases, email newsletter writing, and other services.

At the moment, they are working with SaaS, e-commerce, financial, and medical websites.

Aiming for Perfection

According to the Co-Founder Sravani, Apna Writer employs a three-step strategy. To begin with, they sufficiently enquire about their clients' needs and requirements. The team then concentrates on curating thoroughly researched, SEO-optimized content that aids clients in improving the outcomes of their online SEO campaigns. Last but not least, the company makes sure that the customized content is original and stands out in the market.

Apna Writer has successfully completed 800+ projects for 350+ clients.

Size Of The Market And Industry Dynamics

According to Sravani, the global market for content writing has grown at a significant rate of 15%, is currently worth $400 billion, and is expected to continue to rise.

According to her, Covid-19 ended up being a blessing in disguise. The demand for content writers increased as more brands turned to the internet and focused on boosting their presence on social media platforms.

Sravani boasted that her business, which she founded in 2020, generated 1 crore in revenue in just one year.

She added that there is fierce competition in the market, and some businesses are using unethical tactics to gain market share by drastically lowering the cost of their services.

Since businesses can hire content writers from anywhere in the world, they can access local content, and they can broaden their reach as a result of the wave of digitization and evolving work-from-home culture.

 Brands are looking for remote content writers who can incorporate their regionality and culture into the writing because of India's diversity and a wide variety of regional dialects. This helps brands expand their reach in tier 1 and tier 2 cities.

Setting New Limits

Co-Founder Sravani emphasizes that crafting engaging content is not a simple task; one must constantly monitor trends, look for fresh ideas, and exercise creativity.

Curating content that is original and of high quality is difficult in the current market environment, which is flooded with false information, misinformation, and disinformation.

These days a buzzword that is spreading like wildfire is ChatGPT and other AI-enabled tools which claim to write anything under the sun from thesis to completing your maths homework. Sravani, however, exudes confidence in the fact that human content writers will always be able to add an emotional component to their writing that AI-enabled tools will never be able to match.

The Success Mantra

The startup will continue to operate Apna Writer with the best intentions and efforts possible. The objective is and will continue to be, to provide customers with content that is both interesting and valuable.

The startup will continue to employ authors who have a humanist and rational point of view in their writings, which chatbots can never do.

Apna Writer will continue to be dedicated to offering specialized services, content that aligns with her clients' core business ideas and curating simple, conversational-toned content that will resonate with readers.

The content market is changing quickly, and Apna writer company will continue to produce high-quality, humanized content at a reasonable price while keeping quality as a focus for growth.

Sravani offered some food for thought for aspiring content writers in an interview about maintaining consistency and honing language and vocabulary.

Research prowess is a necessary component of an amazing content writer, so before donning the writer's cap, know your target audience and develop a thorough understanding of SEO.

Writing content requires a lot of effort and persistence. Both discipline and skill are necessary. As a result, practice, perseverance, and time will help you develop the necessary skills and traits to become a great content writer.